It’s true, it’s true!
Everyone , let’s face it, uses sex or sexy-ish images to boost sales of whatever. And recently, it’s been the turn of the Canadian Wheat Board of all people!
Their decision to show a young, long-legged cow-girl sitting astride a fence has shaken farmers out of their combine harvesters!
The message is simple – it says “Still sitting on the fence?”, meaning farmers should use the Wheat Board to market their grain.
Complaints from the National Farmers Union are saying what the suggestive image of a young girl with long legs has to do with grain…..citing that the photo downgrades women as mere sex objects.
In answer to the complaints, Dayna Spiring, the CanadianWheat Board’s chief strategy officer, says it has no intention of withdrawing the advert, as it’s purpose is to mobilise the large number of farmers who have not yet decided how or who their grain should be marketed with.
Another prime example of how a photograph can evoke such high emotions! Kudos to us photographers, whether film or digital…